Search engine optimization is the process of improving the volume or quality of traffic to a website from search engine. Search Engine Optimization is an ongoing process.

It is off two types:

1. On Page Optimization
2. Off page Optimization

On Page Optimization

On page optimization is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

Off Page Optimization

Off Page optimization is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

For achieving desired results for the website, our solution will encompass the following areas of activities:
  1. Search Engine Optimization (SEO copywriting, HTML tags, Link structures in the site, Internal Linking, etc)
  2. Search Engine & Directory Submission
  3. Link Popularity Campaign
  4. Press Release & Submissions
  5. Article Writing & Submissions
  6. Site Monitoring and Reporting
1. Search Engine Optimization
Search engine optimization refers to optimizing the web pages as per the algorithms of the search engine used to rank web pages. At this point of time, I will do SEO Copywriting, HTML tags, Link structures, Internal Linking, etc to optimize the website.
2. Search Engine & Directory Submission
Search engine submission refers to getting a web site listed with search engines. Getting listed does not mean that you will necessarily rank well for particular terms; it means that the search engine knows your pages exist. I offer submission services to major search engine and directories, once I will optimize the code, content, and link structure on the website. I will manually submit the optimized page URLs to the major search engines. At this point it’s also time to perform directory submissions.
3. Link Popularity and Google PR Building
To enhance the link popularity of the website, as Google rank websites for a particular keyword and allot PR (Page Rank) to a website, I will initiate the process of creating fast and effective linking strategy to get you themed links to help you drive to the top of search engines.
4. Press Releases and Submissions For Web promotion and to have a better visibility of the site, regular Press Releases and its submissions to major sites help in this regard. On topics identified with the client, I will do the press releases on their submissions to major sites.
 5. Article Writing and SubmissionsFor Web promotion and to have a better visibility of the site, Article writing and its submissions to major ezines help in this regard. On topics identified with the client, I will do the Article writing and their submissions to major sites.
6. Site Monitoring and Reporting
Keeping in tune with the changing scenario of search engine algorithms and monitoring the websites ranking and keep up with the current competition. Our SEO monitoring for the period of the project includes the following work scope:
  • Site tweaking as per the changing scenarios of search engine algorithms.
  • Website monitoring
  • Monthly reporting for the current status of the website for targeted keywords